Crunch time

Q. I work for a mid-sized UK firm and a friend of mine on the sell side recently told me that one of our main competitors is about to begin reporting quarterly. My friend says he's not impressed by the move but it still rattles me. Should we be thinking about the same thing?A. What do you hope to achieve by going quarterly? The thing about reporting quarterly is that it's hugely time-consuming and expensive. More to the point, if it's not required of your company in the UK, as it is in other