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Jul 31, 2001

Feeling the pulse

Advising IROs to become sector specialists

Q: As an IRO I feel I'm caught up in one-way traffic. Quarterly figures, annual meetings, analyst presentations - and that's all before any transaction-generated announcements. What steps can I take to bring information in from the outside?A: With frequent contact with both the buy side and the sell side, as well as other external audiences such as the press and the private investor, the opportunity to improve the efficacy of your company's message is well within your grasp. Actively seeking

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Heather McGregor

McGregor is a former IRO and investment analyst who currently works on IR assignments for Taylor:Bennett, an executive search firm specializing in communications jobs across Europe
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