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Jun 30, 2001

Flash flood

Online annual reports are increasingly sprouting animated introduction sequences

Don't ask...it won't do you any good' is the message that appears as a menacing, heavy backbeat underpins swirling synthesized tones. With echoes of classic film-noir, silhouetted men with briefcases appear and vanish amidst stylised 1950s backdrops. We are, of course, talking about the animated introduction to the online annual report of Gartner, the US-based technology group.You may think that only the consumer-facing bits of a company's web site get the funky treatment, but a quick surf

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