Flower power in the Netherlands
What could be better for a spring listing than some yellow Dutch tulips? That was the flora offered up by Netherlands bank ABN-Amro as it launched its Big Board-listed ADR in late May. 'Being Dutch, we didn't go wild,' demurs Frans Bedaux, head of group IR and chairman of the International Investor Relations Federation. 'But the key is to attract attention, and we definitely got it with our tulips.'
Of course ABN-Amro has a lot more to offer investors than the flowers it handed out on Wall
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The staff writers on IR magazine are from our team of highly experienced journalists.
