Google's IPO on Nasdaq was as unconventional as the company itself. It opted for a Dutch auction, to allow retail investors to be involved; and it opted for a dual share structure, to leave the founders in control
‘Google is not a conventional company,’ reads the the company’s S1, which was filed with the SEC on April 29. And conventional is certainly not the route the company is taking with its IPO.Google has chosen the Dutch auction method to list its shares on Nasdaq, which allows prospective investors to enter a bid for the number of shares they want and at what price. The deal’s underwriters then determine a clearing price at or above which the company’s shares are sold.This
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