How to brag: Finding the boasting balance on Twitter

Good quarterly performance is something to brag about, but boasts from chief executives can backfire in the wrong circumstances. An experimental study involving accounting students finds that when the disclosure medium is a conference call, investors are more willing to invest if the CEO brags about company performance than if he or she is modest. By contrast, the same boast in a tweet inclines investors to be bearish. Humble tweets, meanwhile, make them bullish.  ‘You can’t just take