How McBride won best annual report (small & mid-cap)

Jul 20, 2017
Awards judge commends report for being 'clear and concise'

McBride, the UK-based household goods firm, used its 2016 annual report to update investors on the progress of its business plan, called ‘manufacturing our future strategy’.

The report impressed not only the investment community, but also the judges at the IR Magazine Awards – Europe 2017: they awarded McBride the prize for best annual report in the small & mid-cap category.

‘The narrative transparently discusses McBride’s performance, objectives and obstacles, while using consistently comparable data for each strategic priority and KPI,’ explained the submission for the awards. ‘Progress toward restoring operational excellence is well reflected, with bright and optimistic graphics throughout, while always navigating best practice skillfully.’

Other notable elements in the report include a heat map highlighting principal risks, comparing their potential impact and probability, and a management process diagram to provide greater transparency of the inner workings of the company.

The report appeals to ‘first-time readers as well as the serious investor, and the solid investment case, business model and strategy have clearly refocused the company on rebuilding both profitability and confidence in the coming years,’ added the submission.

A panel of judges made up of senior investors, a former IRO and an IR Magazine journalist decided the result. One of the judges praised McBride’s report for being ‘clear and concise’.

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