Even with the myriad ways to tell an investment story, the published annual report is still a company’s most important communications vehicle.
Why Even with the myriad ways to tell an investment story, the published annual report is still a company’s most important communications vehicle. Most IROs are keen students of the genre, reading their competitors’ reports and borrowing ideas to improve their own.
To garner some idea of how their own publications come across, writers can enter any number of annual report competitions at the sector, regional, national or international level. Judged by IR professionals, graphic
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