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Apr 30, 2003

Needing guidance

Lack of business visibility is transforming the nature of IR

Just about everyone in the business world is having a tough time predicting what the future will bring. Never mind the hazy, distant future, even next week's sales are a mystery. Add all the divisional question marks together and the top line gets awful blurry; forecasting revenues for the quarter is next to impossible. Plus, the crackdown on accounting irregularities has put an end to tweaking the bottom line to meet earnings expectations. From micro to macro, from the lousy economy to war

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