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Sep 30, 1997

New World Voyage

Cross-border M&A deals present special IR challenges

Anyone who ever tried to order from a menu in a four-star Paris restaurant or whose fan belt gave out on the steep roads outside Mexico City might sympathize with the investor relations director whose firm just merged with an overseas company. Dealing with foreign entities thousands of miles away can intimidate even the most battle-hardened and savvy IRO. Imagine being peppered with questions on currency fluctuations by a tough analyst speaking Cantonese. Or picture your superbly-coordinated

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