US internet companies have been rushing to establish their brands in Europe but are they going all the way and spinning off their European operations?
According to market research company International Data Corp, by 2002, the US share of the world's internet users will be just 42 percent. That's down from 56 percent last year. And, IDC says, one of the fastest growing areas of internet usage is Europe. With many European telecoms companies now offering free monthly access, and dropping their phone charges dramatically, more and more people are going online.
The battle for the custom of these European web surfers is already underway with
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