Reporting back

Annual reporting is a dirty job. The task is to present a legal document as engaging and upbeat as possible, while circumventing the fact that its contents are both widely-known and, it's sad to say, perceived by many readers as being inherently dull. The knee-jerk solution to the quandary is to allow form to triumph over content. But this has its problems. Overly snazzy design detracts from the message, leaving shareholders smiling but ignorant. Conversely, an austere batch of facts and