How useful is the Norex alliance of stock exchanges to Scandinavian companies?
Norway is not a mountain in Denmark. Finland is not the capital city of Sweden, and Helsinki is not an Ikea double bed – at least not yet. Such gaffes are easy to smile at, but many of the misconceptions some overseas investors have about Scandinavian countries has thrown up a concrete set of challenges, a situation compounded by the use of several different languages.The lack of a common Scandinavian trading system and rules makes it harder for companies to promote themselves and for
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