May 31, 2003

Stats strategy

By Richard Carpenter

Information about who's visiting web sites and watching webcasts can develop IR strategy

Too much information. It's a regular complaint of those new to the online world: what's the point in having all this information at your fingertips if you can't sort the wheat from the chaff?The same might be said of the ways in which web site traffic is monitored. Sure, you can monitor every visitor to your site, you can even see what they did while clicking through the pages. It's streets ahead of the feedback you receive from sending out a printed document. But what's the use? In many cases, generic