Although most annual reports aim to be bold and memorable, compliance-minded advisers are taking the spark out of UK reports
The products Cognex builds are about as high-tech as they come. After a particularly bad year, however, management at the Massachusetts-based firm took a decidedly low-tech approach to its annual report. It printed it on recycled paper, featured black-and-white caricatures of company executives, and touted the report’s low cost to investors: 21 cents each.
‘At the time it was considered bad form not to do a glossy report,’ explains Susan Conway, director of IR at Cognex. ‘But
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