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On October 25, 2001 headlines flashed across screens with a dire profit warning for Massachusetts-based software maker EMC. Traders began hitting the 'sell' button, sending an already weakened share price crashing. Indignant calls came flooding into the investor relations office of EMC, which just a few weeks before had warned that the September 11, 2001 attacks on the US would dent sales.But EMC had not issued a second profit warning - it was a mistake. The headlines should have read 'BMC
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