The rise of social media has made the potential impact of rumors and fake news an issue that can easily spin out of control
Can you imagine having to deny that you’d ‘lost’ your company chairman? As outlandish as that might seem, it’s exactly the situation David Wu, head of IR at Fosun International, found himself in last year.
An anonymous article claiming the company had lost contact with its chairman Guo Guangchang went viral on Chinese social media in July 2017, slashing HK$10 bn ($1.3 bn) from the market cap overnight. But a robust media monitoring program combined with a crisis plan allowed the firm to
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Garnet Roach
An award-winning journalist, Garnet Roach joined IR Magazine in October 2012, working on both the editorial and research sides of the publication. Prior to entering the world of investor relations, her freelance career covered a broad range of...
Deputy editor
