How Scandinavian companies react when the unexpected occurs
Having a detailed IR strategy to explain your stock to investors is all very well, but sometimes a little tactical astuteness has to be brought into the equation - especially when forecasts don't quite match market perception.It's a useful lesson for all IR practitioners to understand what has to be done when the credibility of the information they give out is called into question by an extreme discrepancy between company forecasts and reality. After all, it's only human nature for an analyst
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