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May 31, 2001

Warning: the end of the quarter is nigh

With so many companies tenderizing the market with earnings warnings, how did they ever got along without them?

These are the times that try an IRO's soul. It seems that whenever a company issues an earnings warning, its stock gets utterly hammered by disappointed investors. The apparent recession means the bad news parade isn't likely to end soon. In the post-FD environment, can IR departments better handle the delicate task of managing expectations? If a pre-announcement is appropriate, can IROs feed the bad news to the market in such a way that the carnage is dampened?Before attempting to answer

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