Zillow to team up with the Motley Fool for earnings call

Zillow is set to join forces with financial services firm the Motley Fool for its upcoming quarterly earnings call, featuring an interview with Zillow CEO Spencer Rascoff on the reporting day.

Motley Fool analysts Jason Moser and Matthew Argersinger will moderate a Twitter conversation with Rascoff using the #ZEarnings hashtag once the company’s traditional earnings call is complete.

The firm has already begun taking questions using the hashtag via its @zillow Twitter handle ‒ as well as its Facebook page ‒ ahead of its conference call to discuss its third quarter 2013 financial results on Tuesday, November 5.

Zillow became the first company to field questions via Twitter and Facebook for its earnings call in May this year, and Rascoff is also an advocate of social media, with more than 19,000 followers. The @zillow handle, which has more than 125,000 followers, covers everything from IR and finance to tips on buying a new home or even carving a pumpkin.

‘Traditional channels represent the primary methods to disclose material information for FD purposes, as well as the most widely known, accepted and monitored channels by investors,’ explained RJ Jones, Zillow IRO, in an interview with IR Magazine in July. ‘While social media is a new and additional channel for the disclosure of company information today, over time we anticipate its importance and relevance will continue to increase.’

And while some companies have been reluctant to embrace social media, Jones said it was part of the ‘DNA’ at the firm. ‘Being at the forefront of the evolution with investors and social media is the natural place for Zillow,’ he said.