While IR has grown as a profession over the last 20 years, it remains a small team within most corporations. That adds special importance to the role of IR service providers: they help IROs get more done, make the most of limited resources and punch above their weight. For IR professionals considering their options, the choice has grown more complex thanks to technological innovation among IR firms.
This report is designed as a starting point for IR professionals evaluating different external services. We have created mini-guides exploring key points to consider for a range of common IR products:
• Shareholder ID and surveillance
• Webcasts and teleconferencing
• IR websites
• Investor perception studies
• Targeting
• Bundled or à-la-carte services
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