Investor Targeting report

Based on responses from more than 200 IR professionals and more than 100 members of the investment community, Investor Targeting investigates how companies in general and IR professionals in particular approach the targeting of investment, and looks at any recent developments in these programs. Data in the report is broken down by region, company market cap size and investor job title. The report looks in detail at the following issues for IR: What methods are used in targeting investors? What are the criteria for identifying new targets? How successful is targeting in gaining new investors? How has the role of brokers in corporate access and targeting changed for investors and IROs?    This report is available