Irwin case study: Sierra Metals
This case study features Sierra Metals, a premier Latin American precious and base metals producer with significant resource growth potential, headquartered in Toronto.
This report contains quotes, tips and examples of challenges from vice president of investor relations, Mike McAllister.
This report sets out:
- How Sierra Metals has used NOBO data to uncover shareholders not included in public filings
- Case studies of when McAllister has used data monitoring to help keep the share price balanced, and understand changes in share price and explain them to the management team
- How to use data organization to help track marketing efforts, shareholder data and the effectiveness of the overall IR program
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