Whitepapers

Maximizing the value of communication

 

Stressed, yet optimistic. That’s the feeling of more than 30 senior investor relations and communications executives whom we interviewed recently about industry trends. Read more about the key themes we uncovered, including verbatim comments like these:

  • “Need to crack media relations code in a digital world”
  • “Create a ‘stop doing and start thinking’ mentality”
  • “We’re about tomorrow. Measuring yesterday doesn’t do anything for us”
  • “I’ve got a front-row seat to some very interesting stuff”

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