Presenting value beyond financial returns: Communicating purpose

  As consumers seek authenticity from the brands they patronize, investors also want to understand and evaluate the sustainability of the business model. Accordingly, we are seeing a growing number of reporters incorporate purpose and values into the heart of their corporate communications.  At Argyle, we are excited by this evolution in the reporting landscape and believe that presenting what the company does well, what its people are passionate about, and what society needs is an effective way to highlight what is unique about an organization and reinforce investment decisions.  So, how are corporations presenting their corporate purpose and how they create value beyond financial returns? This Argyle thought