Mar 06, 2016
Edelman and Business Wire launched a study of institutional investors, sellside analysts, retail investors and financial media to delve into how they use and digest earnings data and to determine how new visual approaches are being received by these key stakeholders.
Using an online survey and in-depth interviews, we spoke to 300 retail investors, more than 20 Wall Street professionals and select financial media professionals about the nuances of reading and digesting earnings data. We exposed investors and media to a traditional earnings release and asked them to compare that with visual earnings releases.
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