Comment: When a machine is listening, CEOs talk differently

The annual report provides an opportunity for public companies to communicate their financial health, promote their culture and brand, and engage with a full spectrum of stakeholders. More and more companies are realizing that the target audience for disclosure is no longer just human analysts and investors, but also robots and algorithms that process information and recommend what shares to buy and sell. Indeed, machine downloads of corporate annual and quarterly filings have increased exponentially,