Video changes everything: Ticker 126
Jeff Cossette chats with Ben Chodor, president of Intrado Digital Media, on the post-Covid-19 revolution in investor communications and the tools IROs need to attract, captivate and delight a virtual audience.
The IR profession was one that really had an approach of ‘if it ain’t broke, don’t fix it,’ says Chodor of the attitude toward virtual pre-pandemic. Of course, Covid-19 changed everything.
Going into the next phase, Chodor says the most exciting thing is the move to a hybrid approach.
This episode of The Ticker is sponsored by Intrado Digital Media.
Listen to the podcast recording below >
In this podcast you’ll hear:
– How the shift to hybrid meetings is working in practice
– Why we’ll also soon see a move to video for earnings calls
– How the shift to virtual has pushed companies to make more engaging content
– How future meetings will all comprise both virtual and in-person elements: ‘We’re calling them hybrid right now but in the future a meeting will be a meeting,’ says Chodor.