Investor Targeting: Harnessing the data

  Targeting has always ranked high on IROs’ lists of priorities, and yet efforts to arrange non-deal roadshows and meet with investors have sometimes been scattershot. This white paper will cover: Trends in targeting and how they might influence your investor relations program The key elements of a sophisticated targeting program: reach, alignment and outcome How big data, analytics and new platforms are enabling IR departments to finely tune their outreach Meeting analytics, and how carefully monitoring the outcome of investor interactions might inform a smarter targeting strategy Ideas for honing a company’s story in light of demonstrated investor interest New thinking on how fundamental changes in strategy