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Investor targeting: six popular myths dispelled

Aug 13, 2014
Sponsored by
IR Magazine and Cowen

This article runs down six targeting beliefs that don’t stand up to scrutiny. For example:
 

  • Myth 1: If an investor owns the stock of one of my peers, it will want to own my stock too
     
  • Myth 2: I shouldn’t worry about spending time with new investors
     
  • Myth 3: Shareholders that bought stock in our IPO are the ones I should focus on
     
  • Myth 4: I should avoid hedge funds

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