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When Visa conducted its IPO roadshow in 2008, the credit card company spent four weeks circling the globe, taking in three continents, 10 countries and 24 cities.
To cover all this ground, Visa split up into three teams – named gold, blue and green – and each used a private jet to make the most of its time on the road. It was worth the effort: Visa went on to raise $19.7 bn in what was, at the time, the largest IPO in US history.
Jack Carsky, Visa’s head of IR, believes private jet travel helped ensure the success of the project. ‘The IPO is too big and important and global to be messing around in airports,’ he explains…
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