Should IROs fear volatile trading markets?
A NIRI survey released on November 10, on measuring your IR program indicates that 73 percent of respondents set specific goals and objectives to measure their IR program, but 87 percent strongly believe share price should not be a component of those objectives.
But share price and market behavior reveal a great deal, says ModernIR, a recent sponsor of the IR Magazine East Coast Think Tank, held on November 3 in New York. In 'Measuring IR in modern markets', ModernIR suggests new ways to measure IR program success.
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