This article, supported by Nomura, is available to download here.
Before deciding upon a mix of meetings, Lori Arndt, head of Nomura’s client strategy and corporate access group for the US, says the company must decide the goal of the meetings.
For example, if there are misperceptions in the market about an announcement or the company in general, the mix of meetings will be different from a typical course of investor meetings. Having a sophisticated corporate access team to work with helps a company to ensure its investor goals are achieved…
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