IROs, investors and analysts offer their thoughts
During a crisis, the value of effective IR truly comes to the fore. That’s when companies can lean on their hard-won credibility and relationships to see them through.
But it’s also a moment when communication mis-steps can have a multiplier effect. A poor response can do even more long-term damage than the crisis itself. So what do IR professionals, investors and sell-side analysts view as the biggest mistakes IR teams can make during a crisis situation? Below we offer some ideas.
Gregg
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