Bound and gagged

Financial advertising, like IR, is about top-quality communication. It's about catching the eye of the investment community and really selling your story. But not in all cases. There's one scenario where advertising has to be restricted to a blank bleating of the facts, to adverts infused with about as much personality as a sedated accountant with a stamp-collecting fetish. Essentially, if you're a UK company involved in a domestic takeover, consider yourself gagged - because, in that circumstance,