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Aug 31, 1997

Drumming up interest

Venturing where few have gone before to get an angle on what makes

Convincing analysts and fund managers that a stock is worth supporting is a hard enough job at the best of times. It's even more difficult when the sector remains something of a mystery. Nasdaq-listed biotech developer, Ethical Holdings, found that out to its cost a few months ago when it tried to persuade UK investors to back its proposed £20 mn London float. A lack of interest from brokers and fund managers forced Ethical to pull the flotation and abandon a linked £14 mn acquisition. One

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