A strong contender for bone-headed IR tactic of the year
In the first week of the New Year, before the US markets even opened for the first trading session, a wellknown company tendered its entry for the bone-headed investor relations tactic of the year.
With January 1 falling on a Monday and the US markets remaining closed on January 2 in honor of the recently deceased former president Gerald Ford, traders and portfolio managers were given an extra day to recover from their New Year’s revels. The four-day break was the longest closure for
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