Julie Tracy explains the importance of keeping investors in the loop and providing useful metrics
We caught up with Julie Tracy, senior vice president and chief communications officer at Wright Medical Group, at the IR Magazine Awards – US, shortly before she shared the best investor relations officer (small & mid-cap) award with Jack in the Box’s Carol DiRaimo.
In October 2015, Wright Medical Group and Tornier announced their merger. The deal led to the creation of Wright Medical Group NV, a $3.3 bn company.
Speaking on the red carpet ahead of IR Magazine’s US Awards, Tracy discussed the measures she has taken to keep investors in the loop during this period of change.
‘We tried to be very open and transparent,’ she says. ‘We gave our shareholders a lot of information so they could have metrics along the way to understand the strategy and where we’re going – and, more importantly, how they could measure us so that they could see how successful we were.’
Tracy is no stranger to the IR Magazine Awards – US. In 2015, she outlined her approach to investor relations, including ‘the three Cs of IR’.
Watch the latest video interview with Tracy below.
