Calling a sell a sell

In April I checked the analysts' recommendations as tabulated online. In the real world, if you see something, or someone, 'attractive,' you want to 'hold' it (or her or him), but not in the arcane world of financial analysis which has more to do with alchemy than chemistry. Imagine if you went to an analytical laboratory and each chemist decided to use his or her own unique and euphemistic terms to describe the results. For strychnine one lab report would say 'drinkable'; another would say