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May 31, 2003

Media mavens

What is unique about doing IR for a big media company?

Your CEO is a visionary who is written about in the media every week. The numbers the Street watch like a hawk are Ebitda and cash flow. Your revenues are vulnerable to the rise and fall of advertising spending. Your business is as sexy as it is complicated. You've got plenty of sell-side coverage but your company's long-term strategy doesn't always meet the Street's thirst for short-term results. Welcome to the wonderful world of investor relations for a media company. 'The biggest thing

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