The rocky slope of retailing
When Steve Blum moved from Quaker State to JC Penney Co, he left slow-moving oil for a mercurial world of lightning-fast IR. Welcome to retailing, where sales can be measured hourly and everyone is hanging on your every indicator. Every week JC Penney reports sales performance versus projections, and monthly it issues a formal sales release – a standard in US retailing. 'On a proactive basis, we give the investment community far more information than some companies that don't report
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