How Suncor Energy diversified its shareholder base by hitting the road
Around ten years ago Suncor Energy had a global commodity and a local shareholder base. The Calgary-based company extracts oil from Canada's oil shale and sands as well as searching for and refining natural gas. A decade ago the stock was almost 100 percent Canadian-owned. That's when Suncor's senior management and its head of investor relations decided to broaden the company's shareholder base by launching a global investor relations effort targeting investors across the US and Europe.Today
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