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For retail investors, buying stock has never been this easy. The changed SEC rules - offered as a quid pro quo to companies when T+3 settlement was introduced last year - set the stage for an explosion in direct stock-purchase plans. Today companies can offer investors the chance to buy their stock without a broker, and more and more are doing so. A year ago there were only 35 direct purchase plans. Now there are over 100, with some industry analysts predicting as many as 250 by the end of
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