How they do it at Clariant

Sep 01, 2003
<p>How a new head of IR turned a black box into a successful targeting strategy</p>
When Iris Welten joined Swiss specialty chemical maker Clariant in the summer of 2001 as head of corporate IR, she had her work cut out for her. For starters, like many European companies, Clariant had only a vague idea who its shareholders were. In fact, over

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