Mark Fasken is the co-founder & COO at Irwin. He was recently a speaker IR Magazine’s latest Small Cap Forum and a panelist in a session looking at how to master investor targeting and conversion.
In this video interview, Fasken offers practical advice to companies of all sizes, including IROs at small caps on setting realistic goals for their investor targeting, and emphasizes the importance of focusing on the right investors at the right time. Based on his discussions with IR professionals, he shares real-world examples and strategies for tackling the challenge of identifying the right shareholders and navigating the even greater hurdle of converting potential investors into committed shareholders.
For more information on the Small Cap Forum, click here. For upcoming events, visit this page.
Steve Wade
