With board members demanding more information, perception studies can help IR fill the gap
At the heart of investor relations lies a key tension: while IROs must communicate their own company’s message to investors, they are also responsible for channeling the views of the same investors back to the board. Reconciling these two roles can be fraught with difficulties. That’s one of the reasons companies so frequently commission external perception studies to explore the views of investors on a variety of issues, in a range of different situations. IROs worth their
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