Amid the continuing shift in assets to quant funds and passive ETFs, retail investors are a worthwhile target
At a glance
Steady players
Amid the shift from active to passive management, and from bottom-up to quant investing, retail investors stand out as a substantial group of long-term- oriented shareholders who continue to invest directly in listed companies.
Understanding retail investors
Far from unsophisticated and naïve, retail investors are generally well educated and professionally advised. They make up just over 10 percent of US equity trading, mostly
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Phil Mackintosh
Jonathan Mairs
Jonathan Mairs, IRC is a director of investor communications at Imagination, an independent, global, creative services agency. Previously, he led investor relations and corporate communications at category-leading, technology-driven companies in the...
Director of investor communications
