Shareholder targeting can help improve liquidity and decrease volatility. Web-based platforms to help seek out new shareholders are constantly evolving but many IROs fail to be proactive enough when targeting new investors.
Web-based targeting technology can serve multiple functions, from identifying current shareholders and targeting new ones to managing investor contacts. At their most primitive, targeting services offer vast databases with contact details of investors around the globe. More advanced platforms pipe in support from analysts, helping IROs whittle down lists of investors that are most likely to be interested in buying their stock.
These services usually have search functions allowing you to target
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