In this column we look at what research is out there covering the investor relations world
Rich people don’t trust you Why so few rich people invest in the stock market is one of the more fascinating puzzles in the pages of financial academic literature. Explanations focus on such issues as optimism or risk and loss aversion. Now, researchers think they have found a key piece of the answer: the wealthy don’t trust the stock market.
‘Trust is a fundamental determinant of participation in the stock market, which is important to liquidity and the proper development
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