Welcome to the Big Apple

The volume of US assets invested in European equities has been steadily increasing for years. More recently, with the rise in technology issues coming from Europe, US investors are looking even harder at foreign markets to beef up their stock portfolios. For their part, European companies have had no choice but to respond to Yankee investor interest, often by setting up investor relations departments in New York City - right next door to Wall Street. The reason for this trend is simple: person-to-person